Amazon is set to kick off its highly anticipated Prime Day sale event, offering bargain hunters a week filled with exciting deals. The event starts today and will run until Saturday, July 12, with discounts on a wide range of products including smartphones, headphones, tablets, and Amazon’s own-brand devices.
One of the standout deals is on Amazon’s latest Fire TV Stick models. The premium 4K Max model, usually priced at £69.99, is now available for just £39.99 during Prime Day 2025, a substantial £30 discount. This device boasts a fast processor, Wi-Fi 6E compatibility, and exclusive features like the Ambient Experience for customizable viewing.
Additionally, Amazon is offering a significant 53% discount on the Fire TV Stick 4K, reducing its price from £59.99 to £27.99. This model delivers crisp 4K visuals, improved Wi-Fi 6 connectivity, an Alexa-powered voice remote, and a sleek design.
For those seeking a more budget-friendly option, the entry-level Fire TV Stick HD is discounted to £23.99. This device provides quick access to popular streaming services, a new Alexa remote, and quick launch buttons for apps like Netflix and Disney+.
These deals offer great value that competitors like Argos cannot currently match. To take advantage of these offers, shoppers will need a Prime account, which offers a free trial for the first month and then costs £8.99 per month.
