Morrisons has introduced a new interactive feature called the Wheel of Prizes for users of its More Card app, offering the chance to win a year’s worth of free shopping.
The promotion is currently running until August 25, giving More Card holders the opportunity to win a prize each week by spending £10 or more either online or in-store.
Prizes up for grabs include More Card points and complimentary products. Additionally, seven lucky shoppers will win free shopping for a year, valued at £3,000. Users can spin the wheel once per week within the More Card app.
For non-app users, a Wheel of Prizes coupon will be provided at the checkout. The spending threshold excludes purchases made at Morrisons Daily convenience stores, Deliveroo, or Amazon.
Gareth Lloyd, Morrisons’ Director of Loyalty, expressed that the Wheel of Prizes aims to bring some joy to customers’ weekly shopping experiences, offering surprises and rewards for More Card members as a token of appreciation.
Morrisons More members can earn five More points on scanned products in-store or online. Upon accumulating 5,000 points, customers receive a Morrisons Fiver worth £5, redeemable on future purchases. Personalized discounts are also available through the Morrisons More program.
In addition, Morrisons has introduced More Partner Points, allowing customers to earn points when shopping with select retailers. Over 300 brands, including eBay, Very, Just Eat, Expedia, and ASOS, are participating in this initiative.
Access to More Partner Points is granted through the Morrisons More app or website, where users can browse and click through to partner retailers. Points are automatically tracked and added to the Morrisons account for digital purchases made through the app or website.
Recently, Morrisons made strategic changes by closing 17 smaller Morrisons Daily stores, along with several meat counters, fish counters, in-store cafes, Market Kitchens, florists, and pharmacies.