Sainsbury’s is set to introduce a significant alteration to its Nectar loyalty program, benefiting customers by helping them save money. Starting July 25, shoppers at supermarkets nationwide will have access to Your Nectar Prices at checkout. These personalized discounts, offering up to ten weekly savings based on individual shopping patterns, were previously only available through SmartShop, the Sainsbury’s app, and online.
According to Sainsbury’s, these exclusive deals, refreshed every Friday, have the potential to save the average shopper around £150. Mark Given, Sainsbury’s Chief Marketing, Data, and Sustainability Officer, emphasized the company’s commitment to personalized loyalty, stating that customers appreciate feeling acknowledged and rewarded. Your Nectar Prices aims to provide tailored savings on preferred and frequently purchased items.
Customers earn one Nectar point for every pound spent in-store, with each point valued at 0.5p. This effectively translates to a 0.5% cashback on purchases. Furthermore, Nectar points can be accumulated not only through in-store shopping but also when fueling up at Sainsbury’s petrol stations or making purchases at partner brands like eBay, Expedia, and Just Eat.
In other news, Sainsbury’s recent decision to close all in-store changing rooms has sparked discontent among shoppers, who now must try on TU clothing items at home. Some customers expressed frustration over the lack of changing facilities, highlighting the inconvenience and dissatisfaction it has caused.
Earlier in April, Sainsbury’s closed its remaining 61 in-store cafes. The supermarket had forewarned of increased costs due to tax hikes from the October Budget, projecting an additional £140 million in expenses, potentially leading to higher prices for consumers.