Gen Z, the innovative and health-conscious generation, have embraced a new running trend amid the onset of colder weather and vibrant autumn landscapes. Instead of sticking to urban running paths, they are opting for rural “run-cations” to soak in picturesque views, countryside ambiance, and socializing with peers.
Recent research conducted by Airbnb and Strava reveals a shift among Gen Z runners away from urban settings, with three-quarters either already planning or considering a rural run-cation. The preference for these scenic locations stems from a desire to break free from the monotony of city running routes characterized by lackluster scenery, crowded spaces, and pollution.
In a collaboration this October, Airbnb and Strava are highlighting some of the UK’s most stunning rural running destinations, complete with cozy accommodations and nearby running trails. Some local bakeries even offer complimentary treats for runners to enjoy post-run.
Evelina Jarbin, Senior Director of Strava for Business, notes the evolving trend of seeking new ways to connect with the community through physical activity and exploration. As a result, a significant portion of young runners are eagerly anticipating or contemplating a countryside running experience to unwind and reconnect with nature and peers.
By utilizing the Maps feature on the Strava app, runners can discover authentic running routes curated by the Strava community. Many runners also look forward to indulging in post-run rewards at local bakeries, as shared by 72% of participants.
Luke Impett, Partnerships and External Affairs representative for Northern Europe at Airbnb, emphasizes the partnership with local bakeries as a way to reward runners and foster connections with local communities.
For those seeking the best running routes in these prime locations, detailed information is available on the Strava website. The top five places for a run-cation, along with Airbnb accommodation options, can be found on the Strava website.
Among these locations is the Forest of Dean, nestled on the Welsh border, offering diverse woodland paths along the river suitable for runners of varying skill levels. In Fife, Scotland’s “Kingdom,” runners can enjoy coastal routes with breathtaking sea views.
From charming villages to challenging uphill climbs, the countryside trails cater to a range of running preferences. Whether exploring open landscapes or historic market towns, runners can immerse themselves in stunning views and architectural marvels.