Poundland has announced that it will discontinue its online sales following its acquisition for £1. Starting September 16, customers will only be able to browse the website, with the closure of Poundland’s loyalty app, Poundland Perks, on the same day.
Poundland Perks allows shoppers to earn points for their purchases, redeemable for vouchers. Accumulating 5,000 points grants a £1 voucher, which can be used until January 15, 2026.
Despite the convenience of online shopping, Poundland’s focus is shifting towards in-store offerings. The company expressed regret over the necessary store closures to secure jobs and stores’ future, reducing its store count to between 650 and 700.
Poundland’s retail director, Darren MacDonald, acknowledged the impact of store closures on customers but assured a continuous welcoming atmosphere in nearby Poundland locations. The company plans to support affected employees through consultation and explore alternative job opportunities.
The sale of Poundland to investment firm Gordon Brothers aligns with the Pepco Group’s strategic focus on the successful Pepco business. Stephan Borchert, Pepco Group chief executive, expressed gratitude towards Poundland’s team and wished them well for the future.
