Virgin Media users who subscribe to Sky Entertainment channels will receive Sky Atlantic at no extra cost starting next month. This addition will bring popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus to viewers without any increase in bills. The update will be available for Virgin TV 360 and Stream box customers starting April 1.
To access Sky Atlantic programming, customers can simply tune in to channel 111 on the Virgin TV platform, with on-demand content also accessible through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing seamless entertainment value by offering Sky Atlantic to over a million Virgin TV customers without additional charges.
In related news, Sky has unveiled a new Ultimate TV plan featuring premium channels, Disney+, Netflix, Hayu, and the upcoming HBO Max app, set to launch soon. Priced at £24, this plan will be available on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, described the update as a “new era” for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu into a single subscription service.