Since early 2025, when the U.S. imposed tariffs on Canada, Francine Piché has been avoiding American products. Living in Burlington, Ont., she prioritizes buying Canadian, then non-U.S., and only resorts to American products when there are no alternatives.
Recent trade talks breakdown and the introduction of new 50 per cent U.S. tariffs have solidified Piché‘s decision to completely cut ties with American goods. She and her family are discontinuing their American streaming subscriptions and letting go of certain gluten-free U.S.-made foods, despite the lack of alternatives.
The “Buy Canadian” movement has gained momentum as consumers shift towards Canadian products amidst escalating trade tensions. The Made in Canada Facebook group has seen a surge in membership, with discussions delving into finding Canadian alternatives for various purchases.
Apps like O SCANada, which provide information on product origins, have experienced increased downloads, indicating a growing interest in supporting Canadian businesses. The sentiment of national pride and support for local brands like Peace by Chocolate from Antigonish, N.S., has heightened, leading to a surge in web traffic and potential sales.
While some consumers prioritize price over the country of origin, others view buying Canadian as a form of support and solidarity. Despite challenges, the movement shows no signs of slowing down, with Canadians increasingly mindful of their purchasing power and the impact it can have on local businesses.
Overall, the Buy Canadian movement continues to gather momentum, driven by a collective desire to support Canadian businesses and showcase national pride in the face of ongoing trade uncertainties.