Aldi has implemented price reductions on a variety of items this January. These reductions cover fresh and frozen foods, pantry staples, essential household items, and personal care products.
Among the discounted products are red lentils now priced at 99p instead of £1.39, porridge sachets reduced to 79p from 99p, and organic steel cut oats lowered to £1.99 from £2.19. Additionally, beef and pork Bolognese mince is now £4.49 down from £4.79, while pork and gammon joints are priced at £3.49, reduced from £3.99. Specially Selected British cheese is available for £2.29, down from £2.59.
Other price cuts include sweetcorn now at 55p from 59p, and a pack of six large free-range eggs reduced to £1.75 from £1.79. Shoppers can save 50p on selected items like no beef flank steak now priced at £6.99 from £7.49, and vegetable pieces and meatballs now at £1.49, down from £1.99.
The January price reductions represent an investment exceeding £22 million in lowering prices. Julie Ashfield, Chief Commercial Officer at Aldi UK, mentioned that these price adjustments aim to relieve the financial burden on customers during their grocery shopping. The reductions encompass a wide range of everyday products, including many healthy choices, as part of Aldi’s commitment to providing excellent value without compromising quality.
Aldi has announced plans to open 40 new stores in the UK this year, investing £370 million towards new locations such as Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire. This initiative is part of a larger £1.6 billion two-year investment program aimed at achieving Aldi’s goal of having 1,500 stores in the UK.
The supermarket chain was recognized as the cheapest supermarket in 2025 by Which? consumer rights magazine, being the lowest-priced supermarket for ten out of 12 months that year. Aldi’s average monthly price difference compared to Lidl was only 77p throughout the year. In December, Aldi was the most affordable option for a list of 68 items, costing an average of £123.60 for the month. Lidl followed closely, costing just 10p more at £123.70 for both Lidl Plus members and non-members. For the same 68 items at Asda, the average cost was £134.89 in December, while Tesco Clubcard members would have paid £135.84 or £139.12 without a Clubcard.