In recent months, the demands for skincare brand Neutrogena to confront an accusation made by Hayden Panettiere in May have been growing more vocal, especially following the actor’s recent passing. Neutrogena has now taken to Instagram to address the issue, stating that they are proud of their past collaboration with Panettiere but acknowledge that they failed to support her during a challenging period, emphasizing that this does not align with their values.
Panettiere, known for her roles in various TV shows and movies, served as a global brand ambassador for Neutrogena from 2005 to 2015. After publicly discussing her battle with postpartum depression in 2015, her partnership with the brand was terminated. Panettiere later claimed that Neutrogena attempted to dismiss her by citing a morality clause in her contract, an allegation that sparked significant backlash against the brand, with fans organizing a boycott and influencers criticizing Neutrogena.
Following Panettiere’s death, fans have once again raised their voices, urging Neutrogena to address the situation. The company’s Instagram and Threads accounts have been flooded with comments demanding accountability for their actions towards Panettiere. Neutrogena, in response to the outcry, expressed deep sorrow over Panettiere’s passing and commended her for speaking out bravely, promising to contribute to raising awareness and supporting women facing postpartum depression.
Neutrogena stated that they are planning to invest significantly in a community health partner to enhance access to support for women dealing with postpartum depression. Further details regarding their initiatives will be shared once they are implemented.