Sainsbury’s has caused a stir by raising the minimum spend required for its regular home delivery service. Currently set at £40 for delivery pass holders, this threshold will increase to £50 starting on April 7. Failure to meet the new minimum spend will result in a fee of £7.50, up from the current £7 charge.
For customers with a delivery pass, Sainsbury’s offers various subscription options: £7.50 per month, £43 for six months, or £80 for 12 months for an anytime delivery pass. Alternatively, a midweek pass is available at £4 per month or £40 for a year.
Customers without a delivery pass who spend above £50 are still subject to a delivery fee, ranging from £1 to £5.50 depending on the delivery time.
The announcement of the increase has led to displeasure among shoppers, with many taking to social media to express their frustrations. One individual expressed disappointment, stating they often struggle to reach the £40 minimum spend, let alone £50. Another shopper highlighted the inconvenience of now having to make multiple trips to the supermarket due to the higher threshold.
Sainsbury’s confirmed the change via an email to its customers, explaining that the adjustment aims to reflect the increasing costs associated with providing the delivery service. The supermarket emphasized its commitment to maintaining online shopping accessibility and affordability for customers.
A Sainsbury’s spokesperson informed the Sun that the decision to raise the minimum spend was made after a thorough review to align with the costs incurred by the business. The majority of customers are not expected to be affected by the change, as they already surpass the new threshold. Options such as the Delivery Pass and Click & Collect service are suggested as ways to mitigate additional costs for customers.