Racing Bulls, a prominent Formula 1 team, has rebranded itself to VCARB FC in conjunction with the launch of the World Cup. The Barcelona-Catalunya Grand Prix is buzzing with World Cup excitement, as Racing Bulls has fully embraced the football theme for the weekend, including football-related activities across the paddock.
The team has adopted custom-designed football jerseys that prominently feature their regular sponsors and branding, along with a new crest. Additionally, the team’s car has been revamped with a special World Cup-inspired livery, complete with football motifs on the wheel covers.
Drivers Liam Lawson and Arvid Lindblad have been captured sporting the new jerseys, which were crafted with the collaboration of independent designers enlisted by Racing Bulls. These designers include Florence Burns, responsible for branding, Hattie Crowther for fashion design, and Ezra Alexander for photography.
Peter Bayer, Racing Bulls’ CEO, expressed that Formula 1 and football share passionate global communities, and the VCARB FC rebrand celebrates the fusion of energy from both sports. The team aims to continue its positive momentum from the Monaco Grand Prix into the Barcelona race weekend, following strong performances by Lawson and Lindblad.
Lawson mentioned the team’s progress in Monaco and looks forward to pushing further at the challenging Barcelona track. Lindblad highlighted the team’s resilience in Monaco and the upcoming race in Barcelona, emphasizing the importance of maintaining competitive performance on a different track.
Sky has enhanced its Ultimate TV and Sky Sports bundle by adding HBO Max, Netflix, Disney+, discovery+, and Hayu, along with 135 channels and comprehensive coverage of Formula 1 events. Sky offers exclusive broadcasts of Formula 1 practices, qualifiers, and races throughout the season, in addition to coverage of other sports like the Premier League, EFL, darts, and golf.