Football fans gearing up for the 2026 FIFA World Cup can take advantage of EE’s special offer, which includes significant discounts on smart TVs to enhance their viewing experience before the tournament kicks off. In addition to the discount, EE is running a promotion where customers who purchase any TV from their website by the end of the World Cup on July 19 will be entered into a prize draw to win tickets to a Home Nations football match in the UK. Winners will have the opportunity to choose from 10 pairs of tickets for a match involving England, Scotland, Wales, or Northern Ireland, scheduled between September and December.
The discounted TVs include popular brands like Samsung, Sony, LG, and Hisense, with savings of up to £500. For example, the premium Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV is now priced at £1,999, reduced from £2,499. This model boasts a 75” screen and stunning 4K image quality, with the additional perk of up to 20% Cashback from Samsung for customers.
On the more affordable end, the Hisense A7QTUK QLED AI Smart TV starts from £309 and features QLED Colour technology for ‘true-to-life’ visuals. The TV is equipped with an AI 4K Upscaler to enhance the image quality of older content to modern 4K standards.
Furthermore, EE’s Summer of Sport offer gives fans the chance to win tickets to a football match of their choice between September and December 2026 by purchasing a smart TV from EE before July 19. The sale also includes Samsung’s Crystal UHD U8020F 4K Smart TV from £229, known for its ‘enhanced’ 4K visuals and ‘vibrant’ audio powered by the Crystal Processor.
For those considering participating in EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive feedback from customers, with one praising its crisp picture quality and sound performance. While some users found the sound lacking, others appreciated the TV’s easy setup and clear picture quality.
In a similar vein, Sky is offering 20% off on its Glass smart TVs, with the Sky Glass Air starting at £4.50 per month and the premium Sky Glass Gen 2 priced at £11 per month. Amazon has also introduced the Ember Artline model as part of the revamped Amazon Ember range, featuring artwork-like design and a current discount of up to £270.