Individuals preparing to take advantage of the upcoming Prime Day sales should be mindful of essential precautions. Cybercriminals are actively seeking opportunities to exploit major shopping events by employing deceptive tactics such as fake promotions, phishing emails, and counterfeit websites to deceive unsuspecting consumers into divulging personal data or financial information. Experts in cybersecurity have cautioned that the high-pressure shopping atmosphere of Prime Day is ideal for scammers.
Recent findings by Check Point’s security team revealed a significant increase in new Amazon-related web domains worldwide between December 2025 and the previous month, with a notable surge in April when 1,446 new domains were registered.
The timing of this surge in April is particularly alarming as it allows attackers to “age” malicious domains, making them appear legitimate and less likely to be detected leading up to Prime Day.
While most new domains are safe, Check Point’s investigation revealed that approximately one out of every 11 Amazon-themed domains created were either classified as suspicious or malicious.
According to Check Point, “Prime Day scams are successful because they closely mimic typical shopping behavior, incorporating familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency.”
The security experts emphasized the importance of verifying the authenticity of messages and transactions before proceeding with purchases, logging in, or making payments to avoid falling victim to scams.
To ensure a safe shopping experience during Prime Day, consumers are advised to take certain precautions. Firstly, carefully scrutinize website addresses before entering any personal information, as scammers often create deceptive pages resembling legitimate Amazon sites.
Check Point warned against fraudulent domains closely imitating Amazon’s URL and suggested looking out for irregularities such as extra characters, hyphenated brand names, or unusual domain endings like .top or .online.
Furthermore, individuals should avoid clicking on links received via emails, text messages, or social media posts and instead manually navigate to Amazon’s website by typing the address directly into the browser.
Signs of potential scams include excessively cheap deals, refund claims, or urgent alerts about expiring offers, all designed to create a sense of urgency and prompt impulsive decisions.
Fake notifications regarding suspended Prime accounts are another common tactic employed by scammers. If individuals receive such messages threatening immediate account closure, it is advisable to verify the information directly on Amazon’s official website.
By adhering to these security measures, shoppers can enjoy Prime Day without falling prey to fraudulent schemes. Prime Day is scheduled to run from June 23 to June 26, featuring a plethora of deals and offers covered by Express.co.uk throughout the event.
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